Doug Anweiler from Authentic Seacoast Resorts talks about resort marketing and authentic communications

Doug Anweiler from Authentic Seacoast Resorts and resort marketing expert talks about the difference between authentic marketing and how to use Social Media to really engage your customers in the experience they can expect from you. He also reminds small business people to not pretend to be bigger than they are. People are looking for real and authentic experiences even in their business dealings, and it’s something smaller businesses can do much more readily than big companies.