Video is more and more important in this day and age. Video lets you tell your story effectively and evocatively, meaning it will resonate more fully with those you need to reach, including customers and press.
People also remember something they’ve watched much more than something they have simply read – by about 50%.
What kind of video you should shoot can vary with each project and the type of message you are trying to get out. More and more, unique video companies are carving out very specific niches for themselves. Here are two great unique video companies have really defined themsleves uniquely. And both are very good.
My City Lives helps location-based business and organizations tell great stories about themselves and what they do through video. The place and the context is every bit as important to the storytelling as the people, and they do really interesting beautiful work. They also have a mobile app. Check out their “about us” video at the top of the page.
Epipheo Studios does wonderful Explainer Videos. If you haven’t run across that term before, it’s much as you would expect it to mean given the title. An explainer video is a short, often animated video that is meant to explain a harder concept. Their website is a total work of art in itself. They’re not cheap, but they do great work. Here is an example of one of their videos:
How about you? Have you worked with a videographer who has a unique eye or has a really defined mandate? I’d love to hear about them.