What is a target audience? Essentially, your target audience are the people you need to reach or influence with a particular message. They may be grouped together by age, or by sex, where they live, by what they do, and a variety of other criteria in various combinations or alone.
Your target audience is essential to you achieving your business goals. Often, they are the people you need to buy your product or services or donate or support your cause. To check out the meanings of other PR terms, please click this link to PR Terms, Glossaries and terminology.
Tags: PR Terms