What is a media pitch?

Journalists don’t have a lot of time to make decisions on story ideas, so PR people often send them a “pitch.” So what is a media pitch? Traditionally, it’s no more than a couple of paragraphs and contains everything that makes the potential story compelling. Better pitches inlcude a strong hook and additional information like links to more information, video, sound bites, art, graphics etc. You might consider pasting your media release or media advisory below it or attaching it (be careful of attachments though – some news outlets block them and you’ll end up bounced or in the spam filter) or you can wait and send that as a follow up if they are interested. Make sure you have your contact information in your pitch as well.

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