You’ve probably heard the term but might be wondering just what are keywords? People use the phrase “keywords” to describe the words that people punch into search engines (usually Google) to find the information they are looking for.
Ric Dragon from Dragon Search prefers the term “key phrases,” which is actually more accurate since most people don’t type in just one word, but usually a phrase. Because there is so much content on the internet, trying to optimize your site for any one word is increasingly difficult and more often than not impossible. Effective keywords (or as Ric would call them, Keyphrases) are usually at least a few words long – sometimes several words long. Most emerging bloggers will have more success with what’s known as LongTail keywords, keywords that won’t pull as many searchers but will still pull a core group specifically looking for information you can give them and put you on the first page of Google for a lesser searched term. Enough longtail searchers will ultimately add up to a more robust website.