B2B, sometimes written as b2b and less frequently as BtoB and btob, is simply short for business to business. A b2b company is more interested in selling its goods or services to another business entity. Conversely, a b2c enterprise is more interested in selling its services or products to consumers. b2c stands for “business to consumers.” Please feel free to check out other Online PR, Public Relations, Journalism, Social Media and Marketing terms.
Tags: PR Terms