Social Public Relations with Chris Baccus of AT&T
I caught up with Chris Baccus of AT&T who had some great advice about social public relations, including through customer relation management and content marketing through blogs, social media and even email.
Social public relations is a brave new world and Chris Baccus definitely knows which way it’s spinning. Many companies fail miserably when it comes to customer service via social media, appearing to be helpful when really all they do is push you back to a 1800 number you’ve already dealt with.
AT&T does it right.