What is b-roll?

What is b-roll? B-roll is the video that you supply or that a news team gathers that runs behind the intro that an anchor makes to a story or as the visual when a reporter or anchor is narrating overtop. B-roll does not include interviews. To check out the meanings of other PR terms, please click this link to PR Terms, Glossaries and terminology.

Tags: ,

Reply

Your email address will not be published. Required fields are marked *