What are Video News Releases?

What are Video News Releases? Video News Releases are usually a news story created by an organization. In the US, they are commonly released to news stations and sometimes broadcast as news stories, as if they had been shot by the news organization. In Canada, that rarely happens and, when it does, the news organization usually identifies that the piece was produced by the organization and not the news outlet.

Video News Releases can be useful in getting media because they can show an outlet how a story could run and also, parts of it might be useful as b-roll or for use in related stories. Better video news releases are not overly promotional and actually have more of a neutral news feel, but many of them are easily identified because they feel commercial and more promotional than newsy.

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