What are Key Messages?

If you’ve ever worked with a PR pro, you may have left shaking your head a few times and asking questions like “just what are key messages anyway?” Key Messages are what you want your target audience to come away knowing or remembering about your brand through any and all of your outreach and PR activities. They are crafted carefully to help you influence the people who can best help you achieve your business goals.

You may have different key messages for different target audiences.