Expert Video

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I recently caught up with Doyle Albee, the President of Metzger Associates. We both know the pain of having to turn down good people and causes looking for pro bono help. So in this 4 minute video (and yes, as a matter of fact I do know that my hair looks awful), Doyle and I talk about some ways in which smaller organizations can approach their PR needs, both through traditional PR and through Social Media.

In the video, Doyle references the idea that Social Media is like a cocktail party, which we absolutely agree with. There is a book by that name that you might want to look at and also David Meerman Scott speaks and blogs about that subject too.


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PR isn’t just offline anymore. It’s a fascinating mix of online know how and offline experience. I had a chance to talk to Ric Dragon, author of the Dragon Search manual of Online Marketing recently and he had some helpful advice about how you can make Google work for you and not just your competitors.

Mari Smith is the Queen of Facebook, a social media trainer whose expertise extends well beyond Facebook. She is the author of a terrific new book called The New Relationship Marketing, and I’m thrilled I had a chance to chat with her about how you can best manage your professional Facebook presence. Watch the short video below for great advice from one of the best social media trainers in the business.

Then check out this short post on the newest changes to Facebook. And please fill out my survey about what PR challenges you face. I won’t be making specific recommendations for any one business, but it will help me create content that will better serve you.



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