I’m sure you’ve seen them but you may not be familiar with the word and may be asking yourself “what is an infographic?” An infographic is a graphic dipiction (picture) of facts and figures, meant to make stats and bits of research more digestable. You can expect to see many more of them over the coming while.
They make it easier for us to scan information, and online, our brains are now trained to scan not read. Pictures are increasingly important on the web as we try and make as much understandable in increasingly shorter periods of times. And you know what they say about a picture being worth a thousand words.
Pinterest, the social sharing site which curates pictures users pin to virtual boards, is tapping into our growing love affair with pictures, and is growing fast. It even has an app called Piktochart that lets you build your own from their templates.
Here is an example of an infographic.
To check out the meanings of other PR terms, please click this link to PR Terms, Glossaries and terminology.